UNDEFINED – Holly Schroeder

As part of our UNDEFINED project, Ooh St. Lou will be sharing bios of the women featured in the original shoot.

Holly Schroeder is and artist and the owner of South City Studio and Wanderlust STL. You can't see it, but she's painting a gorgeous watercolor in this photo. Find out more at southcitystudio.com
Holly Schroeder is an artist and the owner of South City Studio and Wanderlust STL. You can’t see it, but she’s painting a gorgeous watercolor in this photo. Find out more at southcitystudio.com

Name: 

Holly Schroeder

What do you do? 

University office paper-pusher on weekdays // mixed media artist (photography, illustration, painting) // small-batch soy wax candle and aromatherapy products maker (South City Studio)

What prompted you to take part in the UNDEFINED project?

I loved the positive energy generated by gathering a group of strong women and using art as a rebuttal to a misogynist article and photo story. I was really angry about the piece in the journal and this was a way to call bullshit and say that women are so much more than their shoes. Participating also provided an opportunity to expand my circle and meet these superwomen — I love to meet new and interesting people.

The privileges freely given to men in the workplace are seldom shared by women, even with significant effort.

What stereotyping have you faced in your career, and how have you handled it? 

Over the years I have have found that I have to put out double or triple the effort to even get noticed at work, where a man doing the same thing will be respected and heard the first time he opens his mouth. From meetings to projects, it’s quite clear that men are preferred for the work that is intellectually heavy and women are the the go-to when a party needs to be planned.

The privileges freely given to men in the workplace are seldom shared by women, even with significant effort. It’s frustrating and draining at times. I have handled it by continuing to voice my concerns and questions; reminding others to be inclusive not just of women, but minorities as well; and doing my best stay strong (thanks to my lady friends who lift me and sometimes hold me up). I hope that eventually, as women, with the help of our male allies, if we persist in speaking up long enough we’ll be able to reduce and hopefully end the daily struggle.

©2016 OohStLou
Holly Schroeder ©2016 OohStLou

Where can people find out more about you/what you do? 

My handmade business is focused on products that promote self-care and relaxation including small-batch soy wax candles, aromatherapy products, and in the next month or so I will be launching a watercolor series of prints.

I sell my work primarily at shows as well as Philomena + Ruth in Waterloo, IL. You can contact me directly via email southcitystudio@gmail.com or visit my website for a current show list www.southcitystudio.com.

Follow South City Studio on Instagram, Twitter, or Facebook.

Anything else we need to know? 

I think this young woman is wise beyond her years.

“I raise up my voice—not so I can shout, but so that those without a voice can be heard…we cannot succeed when half of us are held back.” ―Malala Yousafzai


The Undefined project explores and is a response to sexism in local media, for more information see our original post on the project. UNDEFINED will be on display at SOHA gallery in January 2017, visit the Facebook event page for more information on the show.

What do YOU think?

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