UNDEFINED – Avonda Anderson

As part of our UNDEFINED project, Ooh St. Lou will be sharing bios of the women featured in the original shoot.

Avonda Tony is the Owner and CEO of the recently opened Melanated Rich Luxury Beauty Boutique.  Find out more about her shop at melanatedrich.com
Avonda is the Owner and CEO of the recently opened Melanated Rich Luxury Beauty Boutique.

Your Name

Avonda Anderson

What do you do?

By trade I am a Supply Chain Manager, I help companies save money on their business acquisitions. I own my own consulting firm called The Pro Network in which we specialize in Procurement and Acquisitions management and Business Development Consulting. I also have recently expanded my brand to retail with the opening of Melanated Rich All Natural Luxury Beauty Supply Boutique located at 3408 Ohio Ave, Saint Louis, MO 63118. We offer Make Up Services (Events, Bridal, and Prom etc.) and we also retail some of the best organic and all natural products for hair care, skin care, nail care and cosmetics. Book the boutique for a private event or make an appointment for a 1 on 1 hair, skin or cosmetic consultation.

What prompted you to take part in the UNDEFINED project?

I wanted to participate in the Undefined project because at times that is how I classify myself. I like that the project was about women’s empowerment and that as women we are more than just a pretty face. We all have unique stories as to how we got to where we are and I wanted to be a part of this project to tell my story.  Additionally, I thought it would be a great way for me to meet other successful and like-minded business women.

What stereotyping have you faced in your career, and how have you handled it?

The stereotype that I have faced since opening Melanated Rich is that it’s only for black people. And that is not the case; our products can be used by anyone who appreciates organic and all natural products. Certain groups automatically exclude themselves from shopping with me because all they see is a black store. They don’t even take the time to come in and look. But I have learned not all people are civilized in knowledge to stepping outside the box. So this has been my challenge, staying true to myself, as I am proud to be a woman of color, but also letting everyone know we are not exclusive to anyone. All are Welcome. We serve all who want to partake in the beauty that is Melanated Rich!

Avonda Anderson ©2016 OohStLou
Avonda Anderson ©2016 OohStLou

Where can people find out more about you/what you do?

You can find me on social media: Facebook and Instagram @melanatedrich and Twitter @melanatedrich1

Website is www.melanatedrich.con

Address 3408 Ohio Ave, Saint Louis, MO 63118

Call us at 1-866-843-7761

Anything else we need to know?

We are hosting a local business networking event on October 23rdhttps://www.facebook.com/events/1118073124894425/

The UNDEFINED project explores and is a response to sexism in local media, for more information see our original post on the project. UNDEFINED will be on display at SOHA gallery in January 2017, visit the Facebook event page for more information on the show.

1 Comment

  1. Bonnie says: Reply

    I am enjoying reading the stories behind your beautiful photos. Great work.

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